10 Apr Candle photography with Cali’s Handmade Candle Co
Posted at 20:19h in Uncategorised
As we are catching up with our blogs recently we thought we would share about the shoot we did for Cali’s Handmade Candle Co, a growing business venture owned by Cali and Andrew Hooton. They have a fantastic product range of candles selling in many retailers and outlets, and they decided to take their candle photography to the next level and came to see us about how we could improve the image of their website.
The brief was to create a photograph that would trigger the imagination and sense of smell by using the raw ingredients in the candles, as you can imagine the HDTWO studio smelt amazing that day!
Here’s what Cali thought about her first shoot in a professional photography studio and how Cali’s Handmade Candle Co began.
“Cali’s Handmade Candle Co. began when Andrew, my husband, thought he’d give me the gift of a hobby. Once friends and family saw and smelt the candles I’d made they began to place orders and from then we’ve gone from strength to strength; word has spread further and our product range has grown. Our aim is to produce affordable, quality and ultimately fragrance that lasts from beginning to end. All our fragranced products are handmade; candles, tealights, wax melts by me and our room sprays and reed diffusers usually by Andrew (only fair he took on some duties after being the giver of the gift). We now have our products in a number of retail outlets and we regularly trade at local markets where we welcome our regular and new customers. We’ve also made some bespoke orders and worked closely with customers to achieve their desired fragrance results. We look forward to continuing to build on our progress so far and are very excited about our future.
I set up our Facebook page www.facebook.com/calishandmadecandleco early on and shortly after Andrew created our website, www.calishandmadecandleco.co.uk We also ventured into the world of twitter @CalisCandles and we regularly update these means of communicating with our customers and spread the word about our products.
When building our website we required product photographs and at first made do with some amateur images taken by Andrew, which were half decent but not a patch on what we knew a professional could do. We’d heard of Adam and HDTwo through mutual friends and being local it made sense for them to be our first port of call; as it turns out they were our only port of call. We were extremely impressed by HDTwo’s website and the impression grew further when we met Adam and Paul for the first time at their studio to discuss our requirements; we were amazed to see the effects of professional photography right there before us. We prepared well for our day at the studio to ensure good organisation and best use of time. We thoroughly enjoyed the day we spent with Adam, watching our products come to life and realising the effect the smallest detail can have on the entire photograph outcome. We received our disc of photographs within the week and immediately used them on our website and social media to show off our products. We use our product photographs whenever an image is required to show what we create at Cali’s Handmade Candle Co. and will use them in any future literature about us. We will certainly be back to see Adam and Paul at HDTwo as our product range grows”.
Cali Hooton from Cali’s Handmade Candle Co