Meet The Team

Photographers, stylists, set builders and retouchers.

We’ve all the skills needed to make your image perfect.

At HDTWO the people you discuss your requirements with are the people who will be creating your photography – we know it’s the only way to ensure you get the images you want. No matter how good the equipment and facilities, the ability to provide the very best service and stunning images time and time again is down to the experience and expertise of the people.  As founding directors of HDTWO Paul Goddard and Adam Spencer have been in business together since 2013 but have worked together in leading commercial photography studios since 2003. Paul and Adam have developed a deep understanding and consistency offering both converse and complementary skills and disciplines, this was further boosted when Aaron Francis joined the team in 2015.

Who’s who at HDTWO

Paul Goddard

Paul is HDTWO’s lighting guru with over 30 years experience in the game. His vast knowledge allows him to create the perfect lighting for every shoot. As well as being a stickler for fine detail. His skills and eye for detail means he can shoot anything from food to furniture.


Adam Spencer

Adam is the gaffer tape that holds HDTWO together through his meticulous planning. With a love of people Adam excels working with the client on a shoot from concept creation to post-production, with over a decade of experience under his belt, he can take exactly what’s in your mind and make it a reality.

Aaron Francis

Aaron spent the first years of his career as an industrial photographer, shooting for international companies. Having learnt his trade during the digital age Aaron has the very latest knowledge of lighting, technology and post-production. His refreshing approach to creating light airy images as well as a passion for mouthwateringly modern food photography brings a contemporary edge to HDTWO’s offering.  


We understand that today safety is an everyday concern – particularly when working with children or vulnerable adults. To reassure you and give you total peace of mind all of our team are Enhanced Disclosure and Barring Service (DBS) checked – previously known as Criminal Records Bureau (CRB).

Roomset Builders

We are competent set builders with plenty of experience but sometimes we need a little help if timings are tight or specialist work is required – so, we have great relationships with specialist photographic set builders, from joiners and decorators to kitchen fitters, plumbers and electricians, as well as scenic artists. Whatever your shoot needs, we can take care of it. We know where to source the best props and materials to create just about anything, from tiling a bathroom to panelling a wall. We have a modular set build system along with a selection of prebuilt windows, walls and floorcoverings which keeps costs down and also saves time.


We know that the images you need must appeal to the right audience, they have to represent the aspirations of your potential customer. Achieving the right look and feel is crucial so we always ask questions, that way we can understand your target market. We can then match your needs to the right roomset stylist, lifestyle stylist, hair & make-up artist or, home economist if we are shooting food photography. Our freelance stylists can source props, accessories and anything else needed for those finishing touches – if we don’t already have something in our prop stores our stylists know where to find the perfect items externally.

Artworkers & Retouchers

We have the technology and skills to handle most post-production and high-end retouching ourselves, but we have freelancers we can call upon should deadlines demand it or specialist retouching be needed. Changing the colour of products isn’t a problem either and we also offer an image clipping path service, digitally cutting out your products and supplying them in a photograph on any background you wish.